Be Well Heard & Well Paid
Press Releases - Powerful Path to Free PR!
Everyone who is in publishing is aware of press releases as PR tools. But are you aware that there are different types of releases?
News Release - report a change in your business such as a merger, large orders, expansion, etc.
New Product Release -announces new products or upgraded products with new features and applications.
Personnel Release - announces new employees or employees who have changed postions, etc.
New Literature Release - announces release of new brochures, e-books, chap books, books, etc.
Photo Caption Release - a photo that captures your product at work.
How can an author use these to boost their book?
News Releases are perfect for announcing the launch of a speaking career or foundation related to your book. It gets your name and the title of your book out to the public as well as promotes your new venture.
New Product Releases are the perfect format for announcing the newest, latest, greatest version of your book. Did you sell the international rights to Kenya? Blast it to the world! Did you create a workbook to sell along with the book? Announce that in a press release!
Personnel Releases are perfect for announcing the hiring of a publicist, meeting planner, etc for your career associated with your book. Did your book lead to the formation of a non-profit group or foundation? Announce it and its leadership.
New Literature Release - Are you creating a series of e-books or podcasts around your book? Is your book going into hardback? Announce it! Blast it out in a newsworthy fashion.
Photo Caption Release - Did one of your clients, readers, or fans send you a photo of their book in a one of a kind place? Does it present a message about your book that is unique or worth noting? Send it out to a related trade journal or magazine.
Make it newsworthy and editors will love to run your press release.
News Release - report a change in your business such as a merger, large orders, expansion, etc.
New Product Release -announces new products or upgraded products with new features and applications.
Personnel Release - announces new employees or employees who have changed postions, etc.
New Literature Release - announces release of new brochures, e-books, chap books, books, etc.
Photo Caption Release - a photo that captures your product at work.
How can an author use these to boost their book?
News Releases are perfect for announcing the launch of a speaking career or foundation related to your book. It gets your name and the title of your book out to the public as well as promotes your new venture.
New Product Releases are the perfect format for announcing the newest, latest, greatest version of your book. Did you sell the international rights to Kenya? Blast it to the world! Did you create a workbook to sell along with the book? Announce that in a press release!
Personnel Releases are perfect for announcing the hiring of a publicist, meeting planner, etc for your career associated with your book. Did your book lead to the formation of a non-profit group or foundation? Announce it and its leadership.
New Literature Release - Are you creating a series of e-books or podcasts around your book? Is your book going into hardback? Announce it! Blast it out in a newsworthy fashion.
Photo Caption Release - Did one of your clients, readers, or fans send you a photo of their book in a one of a kind place? Does it present a message about your book that is unique or worth noting? Send it out to a related trade journal or magazine.
Make it newsworthy and editors will love to run your press release.
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© 2009 Created by Russell Cox on Ning. Create Your Own Social Network
Here is a good tips article just posted by Nancy Juetten on BizNik.
Do-It-Yourself Publicity Tactics