Every author needs three things : credibility, visibility, and faster growth for your audience of readers.
A Ning Ring or joint blog is one of the lowest cost, most effective ways for an author to establish and promote your Internet brand and in the process you also build credibility and visibility for you and your book ( even before the book has been published ).
In a Ning Ring you create a small community of 5 to 10 authors who all want to write about a topic similar or related to yours, such as a group of publishing coaches (
theauthorsvillage.ning.com ) or future CEO’s (
startupceotraining.ning.com ).
These authors agree to create a joint blog ( called a Ning Ring since Ning.com is one of the easiest ways to set this up ). And they agree to a simple rule : each author will post one article and make three comments on the other author’s posts each week.
Instant Credibility : As soon as you have four or five members in your Ning Ring with a non-emberasing photo and well written profiles ( see
The Three Most Important Articles ... ) then when any person comes to your blog they will find you in the company of several other experts or commentators in your field, this will give you Instant Credibility.
Visibility : With even five authors the site should have 15 posts a week and if you schedule them properly it is easy to have at least one post a day without any one author having to do a lot of work or writing. A blog site with at least one post per day is one of the most highly valued sites in Google and other search engines. So, within 30 to 60 days of five authors writing once a week and posting a few comments each week your joint blog / Ning Ring will be ranked as very relevant and be very visible to anyone looking for it. Making your site visible to people who aren’t looking for it is another topic, but a Ning Ring figures prominently in solving this problem as well.
The credibility and visibility created by a well run Ning Ring allows you to define and promote your Internet brand and creating an effective Internet brand is one of the most important ( and cost effective ) steps to establishing yourself in your marketplace as an author.
For an audio introduction and more example please check out
Community & Business - Web 2.0 Audience
Thanks
Russell Cox
The Author's Village -
Ning Ring -
Community
Web 2.0 Community & Business -
Ning Ring -
Community
The Entrepreneur's Village -
Ning Ring -
Community
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