A successful blog comes from attracting readers who find your ideas interesting and would like to check-in with you a few times a month to hear what you have to say. The goal of this informal traffic is to point your more serious readers to your longer articles and eventually your products and services.
The good news is that since most blog readers are looking for something that is short, interesting, and informative you don't need to be writing brilliant posts ( especially in the beginning ).
One very easy way to find two or three things to post is to look at the e-mails you are already writing. Most of us are writing 10-20 e-mails a week ( if not a day ) already. Finding a few of these posts that might be of general interest should be pretty easy.
In fact you could even TELL your blog readers that you are just copying your e-mails to the blog and that would give that coveted personal direct access feeling that is at the hart of much of the interest in blogs.
So, look through your current AND old e-mails, find the good ones, and
just post them. You can clean them up as articles or you can create a "
Private E-mails from the Author" series for your blog.
The secret to blogging is to just get started and refine your message and writing style as you go.
So, remember
Just Post!
Thanks
Russell Cox
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