How can I create a "buzz" about my book?

[Bryan Heathman]

Two Boston-based research groups study word-of-mouth impact on brand marketing. They suggest that the value of a single WOM conversation about a brand is about 50 cents. One study found that on average a person talked about a particular brand to just over 16 people. 83% of the 16 people talked to about two others. So if you are speaking at an event and you can get 100 people within your audience to talk about your “brand” you end up with $2,128 worth of marketing. The challenge for us, as authors/speakers, is to give people something to talk about. BMW and Adidas figured this out a long time ago (with the wildly popular viral video series The Hire and Terrible Terry Tate Office Linebacker series). Author Larry Wingett has figured this out with his non-conventional style of motivation. What are you doing to create buzz for your "brand" in the Web 2.0 era of marketing?

Thanks,
Bryan Heathman

Conversion Marketing - Linked-In

[Bernadette Dimitrov]

Hi Bryan!

Great food for thought! Thanks for sharing this fascinating info.

Joyous Blessings
Mrs Claus HoHOHo!
'Conversations with Mrs Claus Podcast show' www.TheFamilyYak.com
Mrs Claus (aka Bernadette Dimitrov) ebooks, audio books and ezine www.HoHoHoChristmas.com