What Are The Three Most Important Articles You Will Ever Write

[Russell Cox]

Strategic Internet Marketing is about building a solid foundation and identity on the internet by writing frequent articles and cross posting them on blogs, podcasts, article marketing, and PR marketing sites. Most of these articles and posts will be popular for a short time and then fade into the background. They will continue to give you a steady stream of leads but no one article will be read by most of your audience.

However, there are three “articles” that will be read by almost everyone in your audience before they join or buy any of your offerings. These three articles will be the most important writing you will ever do and ( in time ) they must become the best writing you have ever done.

What are these three critical articles ?

They are the three “About Me ... ” posts that you will place on every joint blog or community that you contribute to.

Each article is a three to five hundred word piece and each answers two key questions :

1) About Me ... ( your professional bio or resume )

How has your life and career brought you to this point.
What about your journey makes you a credible expert on your topic?

Examples : Author’s Village - Insight LifeCoaching

2) About My Writing ...

Why are you contributing to this community?
Why should an interested person read your contributions regularly?

Examples : Author’s Village - Insight LifeCoaching

3) About My Offer ...

What is it that you do?
What is the value of what you do to your audience?

Examples : Author’s Village - Insight LifeCoaching

The purpose of all of your communications through the blogs, podcasts, article marketing, and PR marketing sites is to create a large interested audience and to funnel them to these three post to answer these six key questions. Very few people will join your community or buy your products until they have read one or more of these pieces and know the answer to most of these key questions.

You will not be able to post perfect articles the first time, but you will not be able to polish and improve the articles until you post something. So, go out and write these three articles about yourself and post them in your blog or community and see how they sit with you. See how they sit with your community. Get some feedback from your audience. Then rewrite them every few weeks until they are very, very good and that will make all of the difference in the success of your integrated strategic internet marketing campaign.

Thanks
Russell Cox
The Author's Village - Blog - Community
Web 2.0 Community & Business - Blog - Community

[Bernadette Dimitrov]

Hi Russell

Thank you for sharing this very important article marketing strategy to help us and our audience get to know us better.

Mrs Claus HoHOHo!
'Conversations with Mrs Claus Podcast show' www.TheFamilyYak.com
Mrs Claus (aka Bernadette Dimitrov) ebooks, audio books and ezine www.HoHoHoChristmas.com