Russell Cox's Blog (8)

Every author needs three things : credibility, visibility, and faster growth for your audience of readers. A Ning Ring or joint blog is one of the lowest cost, most effective ways for an author to establish and promote your Internet brand and in the process you also build credibility and visibility for you and your book ( even before the book has been published ). In a Ning Ring you create a small community of 5 to 10 authors who all want to write about a topic similar or related to yours, suc… Continue

A successful blog comes from attracting readers who find your ideas interesting and would like to check-in with you a few times a month to hear what you have to say. The goal of this informal traffic is to point your more serious readers to your longer articles and eventually your products and services. The good news is that since most blog readers are looking for something that is short, interesting, and informative you don't need to be writing brilliant posts ( especially in the… Continue

Strategic Internet Marketing is about building a solid foundation and identity on the internet by writing frequent articles and cross posting them on blogs, podcasts, article marketing, and PR marketing sites. Most of these articles and posts will be popular for a short time and then fade into the background. They will continue to give you a steady stream of leads but no one article will be read by most of your audience. However, there are three “articles” that will be read by almost everyone i… Continue

A well crafted blog is one of the most powerful messaging and marketing tools any author can have. When you add in the fact that you can blog for free, it becomes clear that blogging is a core skill that any author who wants to become Well Heard & Well Paid must master. There are three key skills that must be mastered to create a well crafted blog :

• 1) Posting - Setting up your blog and posting entries
• 2) Writing - Writing and posting to a schedule
• 3) Writ

… Continue

The Author's Village the book : How to build a community around your message and become a best selling author. Along with this blog site and The Author's Village Community The Author's Village will be a book too. The book will be published in 2009 as I am developing the content this fall. Here is the outline for the book. These Wednesday posts will fill in more of the details of the book as we go. Introduction - Be Heard i - Find a Crow… Continue

This is a bold experiment in generating blog traffic on the internet, a Ning Ring. A community of six authors who have come together to write on related topics in one blog site. I call this a Ning Ring or a credibility cluster. The goal is to build more traffic, faster, and at lower cost for the authors. For the readers our goal is to give you more information faster and better than we could do writing individually. To get an idea of how this might work listen in on the strategy call between B… Continue

The cover article for this week's BusinessWeek ( June 2, 2008 ) is "Beyond Blogs" and is an update of their cover story three years ago on blogging. The article is a solid validation of all the work we are doing in this blog and the Author's Village community. I recommend you show a copy to your potential investors, advisers, or partners, anyone who needs to understand why you have spent the time and money to learn how to build your blog audience. Please read the article at :… Continue

A select group of authors and author's coaches will be posting our thoughts, comments, and suggestions on how you can become Well Heard & Well Paid. Stay tuned for more posts soon, Russell Cox The Author's Village Continue