Blogs - The Author's Village Blogs

"Print to Pixels": Publishers Making the Transition

Just talked to a friend who works for a publishing company that I mentioned on today's teleseminar. She told me about 10 people being laid off at the company, and how the magazine I used to work for is folding. "It's all part of our transition form print to pixels," she said. Print to pixels. The trend of the future. YOUR future, and mine. It's a rough transition, to be sure, for many. But I'm still optimistic and maintain that this is the BEST time to be an author, if you are willing to embra… Continue

Added by Diane Eble on January 22, 2009 at 7:40pm — No Comments

Ning Rings - Credibility and Visibility for your Internet Brand

Every author needs three things : credibility, visibility, and faster growth for your audience of readers. A Ning Ring or joint blog is one of the lowest cost, most effective ways for an author to establish and promote your Internet brand and in the process you also build credibility and visibility for you and your book ( even before the book has been published ). In a Ning Ring you create a small community of 5 to 10 authors who all want to write about a topic similar or related to yours, suc… Continue

Added by Russell Cox on October 28, 2008 at 12:00pm — No Comments

Come Get a Taste of How a Virtual Book Tour Works

One of the things I "do for a living" is work with publishers and authors to get the word out about their books through something called a "… Continue

Added by Diane Eble on October 18, 2008 at 6:44pm — No Comments

Writing Tip: Find Your Writing Style and Enjoy Writing More

Someone asked an interesting question: “What if I want to become an author but I don’t really like to write?” Well, that got me to thinking about why we might not like to write, even though we feel we might have something important to say. I think a lot has to do with whether or not we’re operating from within our own natural style. Work from within the way you’re wired–in anything, not just writing–and it will automatically be more enjoyable. Work against your preferences, and the task beco… Continue

Added by Diane Eble on September 24, 2008 at 2:17pm — 1 Comment

Bestselling Book Writing Secret: Let Your Audience Help You Write Your Book

Best-selling author Robert Allen is writing a new book. And he has a way of not only getting his audience notified, but also involved in the actual writing of the book. For years, Bob has been doing mentoring calls every Wednesday morning called "Breakfast with Bob." During these calls, he focuses on "inner wealth" issues. I appreciate his spiritual approach. This summer, he has been letting his list… Continue

Added by Diane Eble on August 26, 2008 at 11:29am — 1 Comment

Blogging Success - A Converstional Tone and Direct Access

A successful blog comes from attracting readers who find your ideas interesting and would like to check-in with you a few times a month to hear what you have to say. The goal of this informal traffic is to point your more serious readers to your longer articles and eventually your products and services. The good news is that since most blog readers are looking for something that is short, interesting, and informative you don't need to be writing brilliant posts ( especially in the… Continue

Added by Russell Cox on August 25, 2008 at 1:00pm — No Comments

What Are The Three Most Important Articles You Will Ever Write

Strategic Internet Marketing is about building a solid foundation and identity on the internet by writing frequent articles and cross posting them on blogs, podcasts, article marketing, and PR marketing sites. Most of these articles and posts will be popular for a short time and then fade into the background. They will continue to give you a steady stream of leads but no one article will be read by most of your audience. However, there are three “articles” that will be read by almost everyone i… Continue

Added by Russell Cox on August 5, 2008 at 7:00am — 1 Comment

Blogging - A powerful tool for any author - Just Post!

A well crafted blog is one of the most powerful messaging and marketing tools any author can have. When you add in the fact that you can blog for free, it becomes clear that blogging is a core skill that any author who wants to become Well Heard & Well Paid must master. There are three key skills that must be mastered to create a well crafted blog :

1) Posting - Setting up your blog and posting entries
2) Writing - Writing and posting to a schedule
3) Writ

… Continue

Added by Russell Cox on July 28, 2008 at 10:00am — No Comments

The Author's Village the book.

The Author's Village the book : How to build a community around your message and become a best selling author. Along with this blog site and The Author's Village Community The Author's Village will be a book too. The book will be published in 2009 as I am developing the content this fall. Here is the outline for the book. These Wednesday posts will fill in more of the details of the book as we go. Introduction - Be Heard i - Find a Crow… Continue

Added by Russell Cox on July 23, 2008 at 11:00am — No Comments

The Power of Joint Blogs ( a Ning Ring )

This is a bold experiment in generating blog traffic on the internet, a Ning Ring. A community of six authors who have come together to write on related topics in one blog site. I call this a Ning Ring or a credibility cluster. The goal is to build more traffic, faster, and at lower cost for the authors. For the readers our goal is to give you more information faster and better than we could do writing individually. To get an idea of how this might work listen in on the strategy call between B… Continue

Added by Russell Cox on July 21, 2008 at 3:22pm — No Comments

How can I create a "buzz" about my book?

Two Boston-based research groups study word-of-mouth impact on brand marketing. They suggest that the value of a single WOM conversation about a brand is about 50 cents. One study found that on average a person talked about a particular brand to just over 16 people. 83% of the 16 people talked to about two others. So if you are speaking at an event and you can get 100 people within your audience to talk about your “brand” you end up with $2,128 worth of marketing. The challenge for us, as author… Continue

Added by Bryan Heathman on July 19, 2008 at 8:19am — 1 Comment

How do I increase conversion rates on my website?

Converting browsers into buyers is as much of an art as it is a science. Fully understanding psychological triggers of website browsers is paramount to achieving success. Conversion Marketing explores what makes people tick and how to influence a buying decision in the absence of any face to face contact. Think of Conversion Marketing as equivilant to hiring a silent salesperson that works your business 24 hours a day. Thanks, Bryan Heathman Conversion Marketing… Continue

Added by Bryan Heathman on July 19, 2008 at 8:00am — No Comments

Blogging made the cover of BusinessWeek, Again

The cover article for this week's BusinessWeek ( June 2, 2008 ) is "Beyond Blogs" and is an update of their cover story three years ago on blogging. The article is a solid validation of all the work we are doing in this blog and the Author's Village community. I recommend you show a copy to your potential investors, advisers, or partners, anyone who needs to understand why you have spent the time and money to learn how to build your blog audience. Please read the article at :… Continue

Added by Russell Cox on June 26, 2008 at 10:30am — No Comments

Press Releases - Powerful Path to Free PR!

Everyone who is in publishing is aware of press releases as PR tools. But are you aware that there are different types of releases? News Release - report a change in your business such as a merger, large orders, expansion, etc. New Product Release -announces new products or upgraded products with new features and applications. Personnel Release - announces new employees or employees who have changed postions, etc. New Literature Release - announces release of new brochures, e-books, chap books,… Continue

Added by Shannon Evans on May 14, 2008 at 9:59am — 1 Comment

Self - Publishing or Traditional Publishing? Which Way Do We Go?

Why do mainstream publishing companies maintain such a tight strangle hold on what is printed and promoted as literary fiction and non-fiction in our country? Opportunities for traditional get smaller and smaller. Agents and publishers are not likely to pick up a new unproven author. They certainly do not want to risk the few publishing dollars they have available on an unknown entity. How can an author stand out, get published, and successfully launch their book under these conditions? Building… Continue

Added by Shannon Evans on May 12, 2008 at 9:00am — 1 Comment

Welcome to The Author's Village Blog

A select group of authors and author's coaches will be posting our thoughts, comments, and suggestions on how you can become Well Heard & Well Paid. Stay tuned for more posts soon, Russell Cox The Author's Village Continue

Added by Russell Cox on May 10, 2008 at 4:30am — No Comments

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