Everyone who is in publishing is aware of press releases as PR tools. But are you aware that there are different types of releases?

News Release - report a change in your business such as a merger, large orders, expansion, etc.
New Product Release -announces new products or upgraded products with new features and applications.
Personnel Release - announces new employees or employees who have changed postions, etc.
New Literature Release - announces release of new brochures, e-books, chap books,… Continue

Why do mainstream publishing companies maintain such a tight strangle hold on what is printed and promoted as literary fiction and non-fiction in our country?
Opportunities for traditional get smaller and smaller. Agents and publishers are not likely to pick up a new unproven author. They certainly do not want to risk the few publishing dollars they have available on an unknown entity. How can an author stand out, get published, and successfully launch their book under these conditions?
Building… Continue