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Bryan Heathman's Discussions
Conversion Marketing - Turning Browsers into Buyers!
Started Jul. 19, 2008
Who needs another book on Internet marketing?
Started Jul. 17, 2008
Bryan Heathman - Made For Success
Profile Information
- About Me:
- The goal of the Conversion Marketing book is to help business owners and marketers build high-performance advertising campaigns, designed to increase conversion rates using cost-efficient tools and strategies. Using the online tools of persuation and promotion, any website can attract more traffic and convert more visitors into buyers. Conversion Marketing melds human psychology and behavioral science with practical application of promotional tools to stimulate thinking around conversion optimization.
Bryan Heathman, author of Conversion Marketing
- Website:
- http://www.madeforsuccess.net
Bryan Heathman's Blog
How can I create a "buzz" about my book?
Two Boston-based research groups study word-of-mouth impact on brand marketing. They suggest that the value of a single WOM conversation about a brand is about 50 cents. One study found that on average a person talked about a particular brand to just over 16 people. 83% of the 16 people talked to about two others. So if you are speaking at an event and you can get 100 people within your audience to talk about your “brand” you end up with $2,128 worth of marketing. The challenge for us, as author… Continue
Posted on July 19, 2008 at 8:19am — 1 Comment
How do I increase conversion rates on my website?
Converting browsers into buyers is as much of an art as it is a science. Fully understanding psychological triggers of website browsers is paramount to achieving success. Conversion Marketing explores what makes people tick and how to influence a buying decision in the absence of any face to face contact. Think of Conversion Marketing as equivilant to hiring a silent salesperson that works your business 24 hours a day.
Thanks,
Bryan Heathman
Conversion Marketing… Continue
Thanks,
Bryan Heathman
Conversion Marketing… Continue
Posted on July 19, 2008 at 8:00am —
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